On USC Game Day, Take Exposition Blvd.

There are college campuses that feel contained. The University of Southern California is not one of them.

If you’re driving from across town, whether you’re a Trojan alumni or student, you’ll probably take the Exposition Blvd exit on game day. And it’s why it’s one of our exits we’ve highlighted in our apparel.

There’s no USC without tradition and you can see it all around Exposition Blvd. Cardinal Red and Gold spill toward the LA Coliseum. Tailgating fills Alumni Park in the same spots, like they never left. Students kick the campus flag poles and rub the nose of the George Tirebiter statue for good luck. Trojans raise two fingers: a V for victory, and answer each other with “Fight On.” You can even hear the iconic USC Marching Band, known as the “Best Band in College Football”, before you see them.

In LA, where traffic and parking routinely convince people to cancel plans, tens of thousands still show up for USC football. Every season. Every rivalry. Every home game.

Exposition Blvd may technically be just an exit off the freeway. But if you’re a Trojan, it’s a sign that you’re home.